Self Promotion Article in PDF

Promoting yourself is paramount to your long-term career success. If you think of yourself as a product and the company as your customer, then promoting yourself is your marketing plan. The purpose of marketing a product is to highlight the product's benefits, to distinguish it from the competition, and to help create value in the eyes of the customer. Successfully promoting yourself achieves the same result. It creates the narrative for your brand, provides you the recognition for past accomplishments, allows you to communicate your career ambitions, and it sets you up for consideration for future roles and opportunities.

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