The Five Why’s

Great product management is at the core of a company’s success. We are also a “product,” but most people don’t think of themselves as a “product.” this article, I lay out why managing our brand as a product is important, the steps you should take to maximize your brand’s image and how to avoid “unforced errors”.

There is a technique I used to determine the root cause of a problem known in the manufacturing world as the “Five Why’s.” In this article I discuss the premise behind the technique and how to leverage this tool to understand the cause and effect relationship of an underlying problem.