Austin has been my home since the late 1990’s. I relocated to Central Texas to embark on a career with Dell, Inc. (now Dell Technologies, Inc.). I was blessed with a great career, and I retired from full-time employment in 2012. Since then, I have been able to focus on my family, my interests and helping others. I don’t miss working, but I do miss mentoring and coaching people, and I enjoy helping others solve their business problems.
My career began in the mid-1980’s when the technology sector was comprised of mainframes and mini computers. The personal computer as we know it today was in its nascent stage and they were mostly used by hobbyists. Those were exciting times! When the personal computer adoption began to accelerate, I decided to leverage the knowledge I obtained from years as a hobbyist into a career. During this time, I was part of organizations that experienced exponential growth. My first technology employer was MicroAge, Inc., an industry-leading reseller/distributor organization in Phoenix, AZ. I concluded my work journey with my retirement from Dell, Inc. in 2012.
During my career, I had the opportunity to lead organizations of all sizes. Some of these were global organizations, consisting of thousands of people in dozens of countries in nearly every continent. In almost every role, I was tasked with creating new functions from the ground up, or to recover a failing business and bring it back to profitability. I am able to leverage my experience in challenging roles to help others become more effective and help them achieve their career or business objectives. The following are some of the areas where I gained significant experience.
Sales & Marketing – My technology career began as a sales executive when the role was new. Since then, I have led thousands of people in a variety of sales roles from consumer to businesses of all sizes and government organizations at all levels. I have an understanding of what is required to effectively lead a group of sales individuals, managers and executives. I understand the sales process from relationship management to lead generation through closing and ongoing support.
Operations & Manufacturing – Founded support organizations focused on improving customer experience globally through continuous improvement methodologies. Led manufacturing operations in Brazil with a very difficult regulatory environment.
Support – Given that my hobby was computers, I am very comfortable leading global technical support and customer service organizations from basic level support through expert support for all technology products and segments. Customers ranged from consumers through large businesses and government organizations. As was the case with operations and manufacturing, I leveraged continuous process improvement methodologies to prevent the need for a call and implemented on-line self-help tools to improve the speed and quality of support.
Online – Defined the strategy for Dell’s online portals and managed the investment portfolio for new features based on financial payback criteria and impact to the customer. Accomplishments included lower support costs through self-help tools, improved the customer experience through support and purchasing portals and helped reduce the overall cost of operations.
General Management – Throughout my career I have had many opportunities to lead organizations as General Manager with broad responsibilities. The GM role was one of my favorites roles. I was especially motivated when presented with the opportunity to resurrect Dell’s business in Brazil during my role as President. I also led operations in Brazil, Argentina and Chile through some very difficult economic times. I was also responsible for the Latin America Consumer, Small & Medium business where we experience triple-digit growth. Surrounded always by a great team, we were able to accomplish great things. Today, these businesses stand as a testament to the hard work of the teams I had the privilege of leading.
Global – Many of the teams I led had a global reach. This helped me understand the role of culture in business (both corporate culture as well as country culture). Along the way I became fluent in English, Spanish and Portuguese.
My New Journey
My new journey as a coach and mentor began in the summer of 2012 when I was invited to participate in a joint program between the University of Texas, McCombs School of Business and Dell, Inc. In this role, I have helped many students achieve their year-long internship objectives and deliver significant value to the company. In addition, I continue to coach and mentor individuals with whom I made connections with during my career.
The following are some of the certifications and memberships that help me provide better services through training, instruments and best practices.
International Coach Federation – The ICF provides services to coaches throughout the world. The organization helps me stay up to date with the latest coaching technologies, provides me with best practices in the industry, allows me to build relationships with other coaches and to take advantage of other training and certification elements to help me become a better coach.
I am certified to administer and interpret the Hogan Personality Assessments for individuals or groups. The assessments include the Hogan Personality Inventory (HPI), the Hogan Development Survey (HDS) and the Motives, Values and Preferences Inventory (MVPI). The Hogan assessments are a great way to identify strengths and development opportunities, especially those that block our progress. The Hogan assessment tool is used by coaches throughout the world.
The Myers-Briggs assessment is one of the most popular personality assessment instruments throughout the coaching world. I am certified to administer and interpret the MBTI Personality Assessment to groups and individuals throughout the world. The purpose of the assessment is to identify preferences for individuals.
One of my objectives when I retired was to find a way to use my skills to help others. I sought ways to help organizations that are focused on helping others grow and thrive. I realized that many of these organizations have a skill for fundraising, but they struggle with the operational elements of their mission. I have worked with key leaders in these organizations to help them define a clear mission, a strategy and an operational and financial plan to achieve their objectives.
I am actively involved in helping Hispanic communities in Central Texas and abroad. This includes mentoring roles as well as helping those in need, especially with education opportunities. As such, I have committed that 10% of all the profits will go to support these charitable organizations.
One of the things I enjoy doing is guest lecturing at the University of Texas in Austin. Leveraging my personal and professional experience, I lecture on the topics of international business and the role of country and corporate culture in business.
Coaching and consulting relationships are all about commitments. I commit to be fully engaged in our mutual work, and you can expect that I will provide my direct and honest opinion. We will use a structured approach to create a plan to improve your or your company’s effectiveness and achieve your objectives.
I am currently accepting new engagements. If you are interested in learning more about me or beginning a new engagement, simply click the “Let’s Get Started” button to contact me. I will be in contact with you shortly after.